VOYR Entertainment Platform
Developed as an innovative entertainment platform and "the ultimate backstage-pass," VOYR sought to go beyond tabloids and entertainment news — granting subscribers exclusive content and behind-the-scenes access to their favorite icons like never before.
Primed to make a big splash with one of the most anticipated events of the year, VOYR collaborated with Kayne West and Jay-Z for a successful beta launch during their precedent-setting "Watch The Throne Tour."
In addition to VOYR's ongoing virtual VIP access and capitalizing on our partnership with Jeep, Superfans were encouraged to participate in a "Journey To The Crown Sweepstakes" for a once-in-a-lifetime chance to go on-the-road with the tour.
VOYR Case Study
Episode 1: Kanye West & Jay-Z (Behind The Scenes)
The Story Behind Kanye's Givenchy Kilt