Ford Motor Company

Due to the continued growth of African American women in leadership and entrepreneurship roles, Ford sought to step-up up their engagement with an ever-evolving movement that prides itself in the empowerment of self, diversity, and community.

For this demographic, “Going Further” isn’t just a tagline but a mantra by which they live. Born to play multiple roles and nurtured to move confidently in multiple worlds, African American women strive to not only succeed, but change the world in the process — knowing that only when drive and preparation meets opportunity, does the real magic happen.

FORD EXPLORER TV

"SHOPPING"

FORD FOCUS TV

"GO TIME"

Writer: ACD/Writer Jason Lambert