FIGHT CVD Integrated Campaign (Unbranded Awareness)

In spite of previous signs of success, cardiovascular disease (CVD) is once again the world’s leading cause of death and on the rise. We know that reducing bad cholesterol (LDL-C) is the easiest way to modify people’s cardiovascular risk, yet many obstacles still stand between patients, HCPs, and lower mortality rates.

In preparation for the launch of Leqvio® (Inclisiran), Novartis sought to use an integrated awareness campaign detailing the dangers of this national (and global) epidemic—driving patients to learn more on the website, register, and
“Join The Fight.”

"Small Town Radio" TV / Online Video Responsive Website


Market Prep Tactical Planning

Brand Guidelines Sample

Icon Library Sample

Writer: ACD/Writer Jason Lambert