Philips Sonicare

Philips was looking to position the launch of Sonicare’s new FlexCare toothbrush as their most innovative, effective, and advanced toothbrush to date. So what better way to do it than to leverage the always reliable, go-to line of the American dental industry: “9 out of 10 dentists recommend it for superior oral health.” utilized this age old cliche to finally clarify the one question we all have: "If 9 out of 10 dentists recommend it, then who is the rogue 10th that doesn’t?”

The answer: an idiot. Meet Barry Bloomgarden DDS. A graduate of Regional Community Technical Institute’s School of Dentistry, Barry is more knowledgeable about malpractice lawsuits than he is about oral health. Thankfully though, no matter what question you ask Dr. B, FlexCare was there to set the viewer straight.

Writer: ACD/Writer Jason Lambert