Verizon Wireless
Broadcast + Cultural Campaigns: Creative Direction, TV, Radio, Digital, Social
Broadcast work for Verizon Wireless: “Family Business” and “Mission.”
“Family Business”
"MISSION"
For multiple years, I was the Creative Director for Verizon's Black History Month Initiatives, which included multiple campaigns with Broadcast Television and Radio, episodic online video content including a customized YouTube channel, print advertising, social media postings, a promotion, and more. The African-American luminaries, pioneers and innovators included singer/songwriter Jill Scott, American restaurateur, model, author, and television host B. Smith, award-winning chef, bestselling author and popular public speaker Jeff Henderson, swimmer and Olympic Silver Medalist Maritza Correia, swimmer and Olympic Bronze Medalist Lia Neal, Black Girls Rock! Founder Beverly Bond, the first African American Nascar Race Car Driver Tia Norfleet, Film & TV actor, Laz Alonso, actor, comedian, film director, and writer Robert Townsend and others, all inspiring viewers with stories of challenge and triumph.
Campaign site: the Power On Awards page under the Celebrating Your Story banner, inviting visitors to nominate a hero.
Verizon Insider page: Robert Townsend fronts “Celebrating Your Story: A Verizon Initiative.”
Writer: ACD/Writer Jason Lambert
Husani Barnwell served as creative director for Verizon’s Black History Month initiatives across multiple years: broadcast television and radio, episodic online video with a customized YouTube channel, print, social and promotions. Celebrating Your Story put luminaries from Jill Scott and B. Smith to Robert Townsend on the record with stories of challenge and triumph, cultural work with a brand’s reach behind it.