Husani Barnwell — Selected Work
Campaigns, brands, digital products and experiences shaped through concept, craft and clear creative direction.
ESPN Fully-integrated, Experiential, UX/UIThe Rivalry Is Live: an El Clásico fan-engagement ecosystem created and sold to ESPN.
United Airlines Digital, OutdoorOne brand voice, sky to street: a Star Wars partnership tracked by X-wing, and Better Weather promised to cities that needed it.
Novartis Fully-integrated, BrandingUnbranded CVD awareness and market-prep campaign ahead of the Leqvio launch.
TONIC Branding, Digital, Product Design, ExperientialGround-up identity and experience system for a modern wellness brand.
Visa Digital, Print, Outdoor, Social MediaA $10 bill with a Tinder profile, a Kickstarter that funds the crowd, and a banner ad reborn as a live NFL scoreboard.
POWER UP Fitness Product Design, IoT + ARConnected smart-gym app: automatic IoT rep tracking, AR form demos and gym-vs-gym leaderboards.
Dubai Tourism Digital, Social MediaDubai, delivered: a falcon that flies you there, a search that fetches the city, a pin as tall as the Burj, and the platform underneath it all.
Sandy Hook Promise Social MediaPower Your Promise: a single social act that turns near-silent clicks into a voice louder than the lobby.
NBC Universal Digital, Social MediaThe Event launched as a conspiracy you could join: a grassroots truth movement, live billboard votes and a blog that blurred the line.
Mars, Inc. TV, Print, OutdoorThree millimeters sold as a monumental leap for candykind: the Mega M&M’S launch, played completely straight.
Ford Motor Company TV, VideoGoing Further, in the hands of the women who were already living it.
VOYR Entertainment Platform Integrated Campaign, PRThe ultimate backstage pass: VOYR’s beta debut rode Watch the Throne as the first interactive concert tour on a social network.
Verizon Wireless Television, Video, DigitalCelebrating Your Story: multi-year creative direction of Verizon’s Black History Month, from broadcast to its own YouTube channel.
Orlando Magic Digital, Outdoor, PrintA connected fan ecosystem for the Magic and the new Amway Center: profiles, rewards and a city turned courtside.
Bermuda Tourism TV, Print, OutdoorPavement to Pink Sand in less than 2 hours: proximity turned into the whole idea for Bermuda.
Cingular / AT&T TV, Outdoor, Print / DirectDropped Calls billboards, TV and print work for the wireless carrier.
Estée Lauder DigitalA try-on mirror in your webcam and a beauty profile hidden in a lipstick: utility, not gimmicks, for Estée Lauder.
Miscellaneous TV, Print + Digital ArchiveAn archive spanning Army VR, Dodge, Bose, Maxim and more.
Coherence Meditation App Product DesignExpand your consciousness, save our world: meditation designed as a collective act, multitudes making mindfulness matter.
Data Visualizations Quantity Meets QualityInformation-design posters: Land of the Free, the LHC and sacred geometry.
BEASTLY Theater Machinima Creator ChannelShorts directed, edited and scored inside Activision’s best-selling FPS, with top-ranked pro gamers among its subscribers.
Have a brand to build, a product to design or a campaign that needs a bigger idea? Contact me directly.