Digital Innovation Suite: UX Strategy, Product Concepts, Retail Experience
Estée Lauder approached us with two tasks: help them stake their claim in the digital space, and more importantly, drive the purchase funnel.
The approach: skip the category’s usual gimmicks and build tools their customers would actually use.
Using a user experience strategy and human-centric design, we did more than promote their products, we created utility: online, in-store and on mobile.
Title frame: “Redefining Beauty in the Digital Age,” under the Estée Lauder banner.
Housed on the Estée Lauder / Clinique website (and mobile), this application would access consumers' built-in webcams employing facial mapping and gesture recognition software, allowing the viewer to swipe, apply and test makeup, at home, in real-time, under a variety of lighting situations. No cosmetic wipes needed.
Beauty @ Home, Vanity Mirror: a webcam try-on with Clinique shades applied on screen in real time.
Distributed at the point of purchase, these USB flash drives would contain information on skin type, lifestyle and purchase histories, providing a more seamless retail experience, both on-site at in-store kiosks and at home, online.
Beauty on the Go, Lip Drive: a Clinique lipstick case that conceals a USB profile drive.
Lip Drive at retail: the shopper’s profile surfaces on screen at the Clinique counter.
This suite of smartphone applications would work over multiple platforms (desktop + mobile) and provide utility to consumers.
Clinique Beauty Suite: the app family lineup; Beauty Suite, Studio, Style and Boutique.
Clinique Studio: quick-loading videos from professional makeup artists; beauty tips on the go.
Clinique Style: the phone’s camera judges color and lighting to match makeup to any wardrobe.
Clinique Boutique: preview and pre-order the latest products directly from the phone.
Writer: ACD/Writer Jason Lambert
A digital utility suite for Estée Lauder and Clinique by Husani Barnwell: an interactive vanity mirror using facial mapping and gesture recognition for real-time virtual try-on, a point-of-purchase USB lip drive that personalizes the retail experience, and a cross-platform beauty app suite.